AlexAllen Studio (Chord lamp)
Assignment made for a lighting collection from AlexAllen Studio.
AlexAllen Studio’s CHORD is the latest addition to their line of lighting and furniture. CHORD draws inspiration from minimalist jewelry, and it’s metal finishes and details exude the same refinery and elegance. Light emanates into a void, its source hidden in the simple form of a delineated semi circle. This becomes the focal point of the latest photo shoot. The fixture becomes a portal, altering imagery within, while emphasizing the atmospheric effect of the light through its geometry.
Art Direction: Mark McGinnis